With the numbers of mobile users’ sky rocketing out of the atmosphere, it’s no surprise to anyone that mobile searches have surpassed desktop and at this point we do not think there is any turning back. With today’s world needing information instantaneously, a desktop just does not do and a laptop is a bit annoying to lug around with you. This is exactly where mobile devices and even tablets come into play. These devices allow the consumer to get the information they want, at the moment and it allows brands’ opportunities to be ‘near’ their mobile users. Per a recent Pew Research report, 46% of respondents said they could not live without their smartphones.
The Google algorithms are computer processes and formulas that look through thousands, if not millions, of webpages for a typical search and find the most helpful information for the user. Today’s Google algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what the user might be searching for. These signals come in a wide variety, such as the terms on a website, the freshness of content, a user’s specific region and PageRank.
We would first like to thank Capital Medical Society for giving us the opportunity to help them build a more user friendly and powerful website.
Capital Medical Society came to us with a few concerns:
- The Doctor’s Directory was lack luster
- Website was not mobile friendly and had very poor performance outside a desktop computer
- A non-inviting design – It lack direction and was very plain
- Lack of editability – Client had some access, but overall making even the smallest changes were a pain
The establishment of tools and process is the next step to have a successful digital marketing presence. Define the tools and roles of your team to help your content marketing to flow timely and consistently.
To help your content flow timely, establish a calendar for your team. Your team needs to know your upcoming goals and plans for the practice. Calendars can also help measure your successes.
You've finshed the redesign of your website, now what?
The process is done, you followed our steps to make sure your site is up to today's standards and the site has launched. There are a couple items that need to be checked to make sure your newly designed site can be found and tracked.
A strong healthcare digital marketing presence is important in order to reach your audience. Since most people begin their healthcare search online, it is vital to have a strong digital presence.
There are two ways you can be successful with healthcare digital marketing:
- Establish your audience. Who are you trying to reach?
- Set long term goals for your practice. For example: How many people need to be reached in for the practice to be successful?
Establishing the audience is the most important step. Who does your practice benefit? Healthcare digital marketing is important!
You have the leads, now what?
To increase your websites conversions, you must have effective calls-to-action, CTA positioning, newsletters, landing pages and forms for your landing page.
The effect of a successful Call to Action is to drive a visitor to take a desired action. CTAs are the key to lead generation but they need to be done right to convert traffic into leads. The position of your call-to-actions is important also. Think about where you will be placing your CTAs. Do not place CTAs everywhere; that will give people too many options.