1. Email automation
From the outside looking in, it would seem that email automation is a lazy man’s way to email marketing, which in actuality it has been shown statistically that – automated email messages average 70.5% higher open rates than “business as usual” email marketing efforts.
By using email marketing automation workflows you can create personalized, automated email works that can be triggered in a number of different ways – when a contact gets added to a list, when a contact submits a form on your website and click a call-to-action in your email – to name a few. These email marketing automations also help in other ways by making you think a little harder on what should happen in various situation with your email and help eliminate human error, such as forgetting to send a follow up email.
2. More like a friend
The ‘less is more’ motto is becoming increasingly apparent, especially in 2017 when everyone is running full speed and does not have the time to sift through a cluttered email. At a quick glance, your customer should be able to quickly tell what your email is about.
Reducing clutter and giving your customers a more personalized experience is key here, include some interactivity to keep them engaged. Try using a call-to-action to offers that really speak to them or quizzes to get a better understanding of what they are looking for.
3. Optimization for mobile
Optimizing your emails to be mobile friendly is a must have or you run the risk of being deleted. There is no way of knowing really when your customer will decide to open your email but since consumers now spend 5 hours per day on mobile devices there’s a huge chance they will be opening your email on their mobile device.
Want to learn more about these current email marketing trends, check out our page that is dedicated specifically to email marketing or fill out the short form below to receive a FREE consultation on your current email marketing efforts and how we can help to make them more effective and efficient.