We are happy to announce that we are now a Silver Level HubSpot Certified Agency Partner. HubSpot, the world’s leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their clients’ businesses through inbound software, services, automation, and support.
A business website is often overlooked or forgotten about. Most businesses forget to update them and the website is put on the back burner. It’s very important that your website be updated regularly and reflect your business’s current state and brand image. Here are 5 Elements your site needs – and if it doesn’t meet these 5 elements it may be time to renew your website and bring it up-to-speed.
How does your business set goals? Goal development is a necessity within a business all the way down to setting your personal growth goals. Over time though S.M.A.R.T. goals have become more and more prominent in today’s corporate world. They are even being used in employee reviews to set growth goals for the year. This set of criteria can be put into any goal to improve and define, for stronger results.
We are excited to announce the addition of a stellar new team member, Jody Roberts in Sales and Account Management. CMG’s growth is a product of consistently adding strong team members and when we met Jody we knew that her work ethic and dedication to provide outstanding service were a perfect fit. Jody is leading the new business charge in her hometown market of Chattanooga, TN where we’ve received a warm welcome. CMG looks forward to building a strong team to service the local Chattanooga market with the same curiosity and drive to connect great businesses with great marketing that has propelled our success in the Southeast US. Give her a call to get started!
1. Email automation
From the outside looking in, it would seem that email automation is a lazy man’s way to email marketing, which in actuality it has been shown statistically that – automated email messages average 70.5% higher open rates than “business as usual” email marketing efforts.
Adobe is always looking for ways to offer its customers new, effective, and innovative tools to help their workflow, and they hit the nail on the head with Adobe XD. In case you missed it, XD stands for Experience Design and was released about a year ago, on Apple devices as a beta program and has recently been released to Windows 10 users. The whole point of XD is to help designers and developers prototype websites for the production team and clients to see their website in action.
With every new campaign we start, we always start with buyer personas. But what is a buyer persona?!
The question we get all too often… “Can’t we just use a template for our website?” The short answer is sure you can. For our clients however there are a number of reasons we do not, and more often than not decline to use templates. Whether you are a new startup company, working to build a personal brand or a seasoned company looking to bring your digital marketing to a higher level, a custom designed site will always give you a more successful growth-driven tool for better marketing results for a number of reasons.
In 2017 the answer is yes.
In 2014 Google announced it would start giving a higher quality score for sites that showed a call for HTTPS in the address bar. Over the past couple of years it has been more of a suggestion than a requirement but that has changed. Let’s review what SSL and HTTPS are.