A business website is often overlooked or forgotten about. Most businesses forget to update them and the website is put on the back burner. It’s very important that your website be updated regularly and reflect your business’s current state and brand image. Here are 5 Elements your site needs – and if it doesn’t meet these 5 elements it may be time to renew your website and bring it up-to-speed.
We are excited to announce the addition of a stellar new team member, Jody Roberts in Sales and Account Management. CMG’s growth is a product of consistently adding strong team members and when we met Jody we knew that her work ethic and dedication to provide outstanding service were a perfect fit. Jody is leading the new business charge in her hometown market of Chattanooga, TN where we’ve received a warm welcome. CMG looks forward to building a strong team to service the local Chattanooga market with the same curiosity and drive to connect great businesses with great marketing that has propelled our success in the Southeast US. Give her a call to get started!
With every new campaign we start, we always start with buyer personas. But what is a buyer persona?!
The question we get all too often… “Can’t we just use a template for our website?” The short answer is sure you can. For our clients however there are a number of reasons we do not, and more often than not decline to use templates. Whether you are a new startup company, working to build a personal brand or a seasoned company looking to bring your digital marketing to a higher level, a custom designed site will always give you a more successful growth-driven tool for better marketing results for a number of reasons.
In 2017 the answer is yes.
In 2014 Google announced it would start giving a higher quality score for sites that showed a call for HTTPS in the address bar. Over the past couple of years it has been more of a suggestion than a requirement but that has changed. Let’s review what SSL and HTTPS are.
The Google algorithms are computer processes and formulas that look through thousands, if not millions, of webpages for a typical search and find the most helpful information for the user. Today’s Google algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what the user might be searching for. These signals come in a wide variety, such as the terms on a website, the freshness of content, a user’s specific region and PageRank.
The establishment of tools and process is the next step to have a successful digital marketing presence. Define the tools and roles of your team to help your content marketing to flow timely and consistently.
To help your content flow timely, establish a calendar for your team. Your team needs to know your upcoming goals and plans for the practice. Calendars can also help measure your successes.
You've finshed the redesign of your website, now what?
The process is done, you followed our steps to make sure your site is up to today's standards and the site has launched. There are a couple items that need to be checked to make sure your newly designed site can be found and tracked.
A strong healthcare digital marketing presence is important in order to reach your audience. Since most people begin their healthcare search online, it is vital to have a strong digital presence.
There are two ways you can be successful with healthcare digital marketing:
- Establish your audience. Who are you trying to reach?
- Set long term goals for your practice. For example: How many people need to be reached in for the practice to be successful?
Establishing the audience is the most important step. Who does your practice benefit? Healthcare digital marketing is important!