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Recent Ponderings

Does my website need an SSL Certificate?

[fa icon="calendar'] Aug 14, 2017 11:00:00 AM / by Chris Josten posted in Digital Marketing, Organic Visitors, Web Development

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In 2017 the answer is yes.

In 2014 Google announced it would start giving a higher quality score for sites that showed a call for HTTPS in the address bar.  Over the past couple of years it has been more of a suggestion than a requirement but that has changed.  Let’s review what SSL and HTTPS are.

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Google is going to a mobile first index soon!

[fa icon="calendar'] Oct 17, 2016 1:00:00 PM / by Travis Sloneker posted in Organic Visitors

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With the numbers of mobile users’ sky rocketing out of the atmosphere, it’s no surprise to anyone that mobile searches have surpassed desktop and at this point we do not think there is any turning back. With today’s world needing information instantaneously, a desktop just does not do and a laptop is a bit annoying to lug around with you. This is exactly where mobile devices and even tablets come into play. These devices allow the consumer to get the information they want, at the moment and it allows brands’ opportunities to be ‘near’ their mobile users. Per a recent Pew Research report, 46% of respondents said they could not live without their smartphones.

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How to Build a Strong Wellness Marketing Strategy: Establish the right tools

[fa icon="calendar'] Jun 16, 2016 9:00:00 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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The establishment of tools and process is the next step to have a successful digital marketing presence. Define the tools and roles of your team to help your content marketing to flow timely and consistently.

To help your content flow timely, establish a calendar for your team. Your team needs to know your upcoming goals and plans for the practice. Calendars can also help measure your successes.


 

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2 Items to Never Forget When Launching a Website Redesign

[fa icon="calendar'] Jun 13, 2016 9:00:00 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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You've finshed the redesign of your website, now what?  

The process is done, you followed our steps to make sure your site is up to today's standards and the site has launched.  There are a couple items that need to be checked to make sure your newly designed site can be found and tracked. 


 

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How to Build a Strong Wellness Marketing: Set Your Goals

[fa icon="calendar'] Jun 10, 2016 9:00:00 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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A strong healthcare digital marketing presence is important in order to reach your audience. Since most people begin their healthcare search online, it is vital to have a strong digital presence.

There are two ways you can be successful with healthcare digital marketing:

  1. Establish your audience. Who are you trying to reach?
  2. Set long term goals for your practice. For example: How many people need to be reached in for the practice to be successful?

Establishing the audience is the most important step. Who does your practice benefit? Healthcare digital marketing is important!


 

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Web Design Must Haves for Leads: Become a Conversion Machine

[fa icon="calendar'] Jun 9, 2016 9:00:00 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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You have the leads, now what?

To increase your websites conversions, you must have effective calls-to-action, CTA positioning, newsletters, landing pages and forms for your landing page.

The effect of a successful Call to Action is to drive a visitor to take a desired action. CTAs are the key to lead generation but they need to be done right to convert traffic into leads. The position of your call-to-actions is important also. Think about where you will be placing your CTAs. Do not place CTAs everywhere; that will give people too many options.


 

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Growth Driven Design: A Smarter Approach to Web Design and Development

[fa icon="calendar'] Jun 6, 2016 9:12:29 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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Most websites today are currently built as a set project with a web design team working to put together a perfectly designed website, working on a hypothesis of what type of flow your site visitors will use and how they get to the information that you feel is important to promote your business.

Recent studies have shown that most websites after launch go at least two years before being updated or refreshed. Hence, in some cases, websites can be a headache to small business owners.


 

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Responsive Design and Thinking like a Human; Two Necessities of Web Design Today

[fa icon="calendar'] Jun 6, 2016 9:00:00 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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These items as crucial for both Human and Search Engine View of your site. 

Your website needs to be able to reach viewers on different devices such as: desktops, tablets, and mobile devices. “27% of consumers will leave a site if it is not mobile-optimized. (ExactTarget,2014 Mobile Behavior Report).”


 

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Website Redesign: Consider your URL structure and referral sources

[fa icon="calendar'] Jun 3, 2016 9:00:00 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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Looking further into mistakes commonly made when designing or redesigning a website

Another two points we would like to cover are URL Structure and Shady resources for backlinks


 

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How to Build a Strong Wellness Marketing Strategy

[fa icon="calendar'] Jun 2, 2016 9:00:00 AM / by Chris Josten posted in Digital Marketing, Website Design, Inbound Marketing, Sales Funnel, Organic Visitors, Web Development

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The number of internet users in the United States is growing daily. More than 88% of the U.S. population are internet users; approximately a 45% increase since the year 2000. Google reportedly processes 1.3 billion searches monthly. “…more Google searches take place on mobile devices than on computers…including the U.S (Google)”

Most people report that the information, blogs, and medical information centric sites they visit are inaccurate or unsatisfactory.

An accurate healthcare resource that people can trust is vital for internet users. We have a 5 step process and strategy points to help put into practice when creating a digital content strategy for your practice.


 

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