Adobe is always looking for ways to offer its customers new, effective, and innovative tools to help their workflow, and they hit the nail on the head with Adobe XD. In case you missed it, XD stands for Experience Design and was released about a year ago, on Apple devices as a beta program and has recently been released to Windows 10 users. The whole point of XD is to help designers and developers prototype websites for the production team and clients to see their website in action.
The question we get all too often… “Can’t we just use a template for our website?” The short answer is sure you can. For our clients however there are a number of reasons we do not, and more often than not decline to use templates. Whether you are a new startup company, working to build a personal brand or a seasoned company looking to bring your digital marketing to a higher level, a custom designed site will always give you a more successful growth-driven tool for better marketing results for a number of reasons.
The Google algorithms are computer processes and formulas that look through thousands, if not millions, of webpages for a typical search and find the most helpful information for the user. Today’s Google algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what the user might be searching for. These signals come in a wide variety, such as the terms on a website, the freshness of content, a user’s specific region and PageRank.
The establishment of tools and process is the next step to have a successful digital marketing presence. Define the tools and roles of your team to help your content marketing to flow timely and consistently.
To help your content flow timely, establish a calendar for your team. Your team needs to know your upcoming goals and plans for the practice. Calendars can also help measure your successes.
You've finshed the redesign of your website, now what?
The process is done, you followed our steps to make sure your site is up to today's standards and the site has launched. There are a couple items that need to be checked to make sure your newly designed site can be found and tracked.
A strong healthcare digital marketing presence is important in order to reach your audience. Since most people begin their healthcare search online, it is vital to have a strong digital presence.
There are two ways you can be successful with healthcare digital marketing:
- Establish your audience. Who are you trying to reach?
- Set long term goals for your practice. For example: How many people need to be reached in for the practice to be successful?
Establishing the audience is the most important step. Who does your practice benefit? Healthcare digital marketing is important!
You have the leads, now what?
To increase your websites conversions, you must have effective calls-to-action, CTA positioning, newsletters, landing pages and forms for your landing page.
The effect of a successful Call to Action is to drive a visitor to take a desired action. CTAs are the key to lead generation but they need to be done right to convert traffic into leads. The position of your call-to-actions is important also. Think about where you will be placing your CTAs. Do not place CTAs everywhere; that will give people too many options.
Most websites today are currently built as a set project with a web design team working to put together a perfectly designed website, working on a hypothesis of what type of flow your site visitors will use and how they get to the information that you feel is important to promote your business.
Recent studies have shown that most websites after launch go at least two years before being updated or refreshed. Hence, in some cases, websites can be a headache to small business owners.
These items as crucial for both Human and Search Engine View of your site.
Your website needs to be able to reach viewers on different devices such as: desktops, tablets, and mobile devices. “27% of consumers will leave a site if it is not mobile-optimized. (ExactTarget,2014 Mobile Behavior Report).”