Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns and using a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is one of the essential steps with inbound marketing; it both invites strangers to your site and allows loyal customers to promote your business while also quickly recognizing your company by your brand.